Brands
that actually
get remembered.

I've spent 15 years building brands that people actually remember — from KLM's Amsterdam Sneaker to Lotto's Tårtan. Campaigns that picked up awards, but more importantly moved the business.

My background cuts across tech, aviation, telecom, and pharma — which sounds scattered until you realise it means I can read a market fast, adapt a strategy, and get results whether the brief is a global product launch or a Nordic challenger play. Budgets I've run have ranged from 50M to 300M SEK. The questions I ask are still the same: who are we talking to, why should they care, and how do we know it worked?